Data Science · Business Intelligence

Turning Data Into Decisions.

I use data analytics, business intelligence and data science to transform complex data into clear insights, interactive dashboards and actionable business decisions.

Revenue Intelligence

Decision Cockpit

Live

ARR

$42.6M

+8.4%

Margin

71.2%

+1.9pt

Pipeline

3.4x

+0.3x

Trend · 12 mo

Actual vs Forecast

Volume by region

Model confidence

94%MAPE 11.4

What I do

Four disciplines, one goal: better decisions

From raw data to the story a leadership team acts on — the full analytics value chain.

Data Analytics

Transform raw data into useful business insights.

Business Intelligence

Build interactive Power BI dashboards and decision-support systems.

Data Science

Use statistical and computational methods to discover patterns in data.

Data Storytelling

Communicate complex analysis through clear visualizations and recommendations.

Featured projects

Work that changed a decision

A selection of analytics, BI and data science projects with measurable business outcomes.

All projects
Retail Demand Forecasting Engine
Machine Learning

Retail Demand Forecasting Engine

Unreliable SKU-level forecasts left $1.8M tied up in the wrong inventory. A gradient-boosting model with holiday and promotion regressors cut forecast error from 21% to 11.4%.

PythonLightGBMAirflowSnowflake
View Case Study
Supply Chain Control Tower
Business Intelligence

Supply Chain Control Tower

Fragmented supplier and OTIF data made weekly reviews slow and reactive. An executive Power BI workspace over 40M fact rows improved on-time-in-full by 12 points.

Power BIDAXPower QueryAzure SQL
View Case Study
Marketing Mix & Incrementality Study
Statistics & Research

Marketing Mix & Incrementality Study

Unclear channel ROI kept spend frozen in low-return media. A Bayesian media mix model, validated against geo-holdouts, reallocated 18% of spend at flat budget.

PyMCPythonRGeo experiments
View Case Study

Technical toolkit

The tools behind the work

A focused stack spanning analytics, BI, modelling and communication.

Power BIPythonSQLExcelPandasMatplotlibScikit-learnDAXPower Query

Let's talk

Have a data problem worth solving?

Tell me the decision you're trying to make — I'll help you turn the data into a clear answer.